Online KPIs – Back to Basics
Those who have been doing web analytics for a while know how important it is to define proper online Key Performance Indicators (KPIs). But believe me, there are a lot of marketers who are confused...
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Whereabouts
In early days of ZeroDash1, I started a tradition of sending out an email titled “Whereabouts” to let everybody else in the company know where we are going to be. With small size and flexibility to...
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My View on Twitter
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140...
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Last week I wrote a blog on Twitter Analytics. In this post I am going to talk about a ReTweet, a Twitter action and a KPI that I mentioned in my previous blog posts on Twitter. ReTweet is when someone...
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Sentiment Indicator: Social Media KPI
People talk, they say good things about a brand, they say bad things about a brand or they just talk. Social media has become a place for people to make sure whatever they are saying is heard loud and...
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2 Key Lessons From Facebook’s Video Views Metrics Fiasco
People have short term memory (or selective memory), when they can’t remember things they will resort to how they think something should be. Recently Facebook was in the hot seat because of this very...
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